If you are new to the world of direct selling, here's where you get the latest "whats" and "hows" behind a successful direct selling business. Add DSA's Direct Selling Boot Camp to your registration!

Called the best $99 spent by attendees, DSA's Direct Selling Boot Camp - this full-day event will provide attendees with a thorough understanding of direct selling essentials including:

  • Ethics and Your Business
  • Finances and Taxes
  • Government Regulation
  • Public Relations and Advertising
  • Recruiting
  • Salesforce Compensation Strategies
  • Social Media
  • And More!

Taught by industry leaders, you will take away important information and answers to your most pressing questions. Come away with proven techniques and practical knowledge that will immediately enhance your understanding of this sales channel!

Can't make it for the full conference? Register for the Direct Selling Boot Camp for only $199.

Add the DSA Direct Selling Boot Camp to your meeting registration today!

*Schedule and topics are subject to change

Monday, November 12th

10:00 a.m. - 10:30 a.m.

Introduction to Direct Selling

Direct selling is the age-old method of conducting sales directly with an individual, away from a fixed-retail location. But there’s more to the story than the simple sale of products, and this sales channel is fundamentally different from other distribution channels.

Learn what accounts for those differences and how successful companies structure their operations around the unique philosophies associated with specific direct-selling principles. We’ll also discuss hiring the staff that can understand the differences and act appropriately on them.

Carrie Charlick

Chief Executive Officer

Essential Bodywear

10:30 a.m. - 11:00 a.m.

A Crash Course in Direct Selling Law

The way to make sure your company has the legal support it needs is to retain a knowledgeable attorney who knows the ins and outs of direct-selling law.
But you still need to know the basics, and that’s exactly what this session will provide. We’ll specifically dig in to:

  • The impact of the independent-contractor status in your field
  • Promotion dos and don’ts
  • What federal regulation says about product and opportunity claims

John Webb

Senior Legal Counsel for Policy, Advocacy and Compliance

Direct Selling Association

11:00 a.m. - 11:30 a.m.

What is a Comp Plan and How Do I get One

How your company compensates your salesforce is one of the most critical business decisions you’ll have to make. Whether you are starting your own enterprise or starting your career at an existing one, this session will provide the education you need to understand the basic principles and to refine your direct selling compensation plan. We’ll cover what parts of a plan will drive different behaviors, the role promotions should play without overriding your plan and the metrics at work in a particular product line that impact how distributors are paid. Most importantly, you’ll see how one slight adjustment can cause a domino effect within your salesforce.

11:30 a.m. - 12:00 p.m.

Tech Tool Box

You clearly see the shape your business needs to take in order to compete, and selecting the technology platforms and tools that will bring that vision to fruition can be daunting. This session will help you assess technology solutions for their ability to drive your business forward. You will also learn how to avoid the unproven technologies that promises results that may be too good to be true.

Walter Noot

Chief Information Officer

USANA Health Sciences, Inc.

12:00 p.m. - 1:00 p.m.


Take a break with your peers and enjoy a plated lunch as you swap stories and share ideas!

1:15 p.m. - 1:45 p.m.

Building Your Business – Internal Structure

While the success of your business is largely determined by the members of your field, your internal staff plays a major role in the development of your company’s culture.

During this session, you’ll have the unique opportunity to hear how this company developed effective operating procedures from the start and have continued to attract team members who have supported the company’s vision as it has expanded.

Gordon Hester

Global Consultant and Strategist

The Juice Plus+ Company, LLC

1:45 p.m. - 2:15 p.m.

Finance: It’s More Than Just a Budget!

The first rule of financing is to hire an expert; but that doesn’t get you off the hook for knowing the inner workings of your company’s budget or the key operating indicators at work in the direct selling business model.

This session will cover the metrics you need to be mindful of in order to place your company on the right track for success instead of headed over the financial cliff.

Asma Ishaq

Chief Executive Officer


2:15 p.m. - 2:30 p.m.

Networking Break

2:30 p.m. - 3:00 p.m.

Social Media for Start-ups

Social media can be time-consuming when time is a scarce resource for any newly-launched enterprise. We’ll explore the social media musts to get you on the right track to manage your consultant community, including:

  • The nuts and bolts of managing your consultant community pages
  • Interacting with the public and ensuring that your consultants live up to your brand’s highest standards
  • Avoiding the negativity
  • Using social media for motivation, recognition and real-time updates

Scott Kramer

President and Chief Executive Officer


3:00 p.m. - 3:30 p.m.

Developing Your Independent Salesforce

While you’re building your team, you need to know how to train and develop them, too, so that your salesforce is geared up to recruit more sellers and is motivated to sell your products for the long term. We’ll tackle the basics of creating field-development programs that foster and develop growth, leadership skills and ethical behaviors.

We’ll discuss how to move your first-level salesforce into leadership and set performance standards. Included in this discussion will be ways in which your company can implement fun and appealing training methods to get your salesforce excited about their businesses, and why inspiration and recognition are crucial to your company’s long-term success.

Heidi Leist

Founder and Chief Executive Officer

Lemongrass Spa Products

3:30 p.m. - 4:00 p.m.

Strategy Mapping Your Digital Systems

Gone are the days of scheduling books, manual lists, calculators and hand-written letters. Your 21st century business cannot run without technology, but that doesn’t mean you need every bell and whistle before you launch.

Our expert will walk you through the must-haves and can-waits to ensure your company is fully operational while taking practical considerations into account.

Nancy Bogart

Founder and Chief Executive Officer

Jordan Essentials

4:00 p.m. - 5:00 p.m.

Wish I’d Known…

Make the most of this opportunity to learn as successful direct-selling executive shares:

  • Critical learning opportunities
  • Lessons learned putting theory into action
  • Inspirational moments that have served as motivators to future success

Travis Wilson

President and Co-Chief Executive Officer

Noonday Collection

Russ Fletcher

Chief Executive Officer


5:00 p.m. - 5:15 p.m.

Wrap Up


Registration is now open!