United States Secretary of Labor
Department of Labor
Dr. Haya Ajjan
Associate Professor of Management Information Systems
Dr. Haya Ajjan teaches data analytics and information systems courses in Elon’s undergraduate business and MBA programs. Dr. Ajjan has started the Center for Organizational Analytics at Elon University and was instrumental in developing the curriculum for M.S. in Management concentration in Organizational Analytics. She earned her MBA and PhD from the University of North Carolina at Charlotte’s Belk College of Business. Her research focuses on better understanding the impact of technology use on individuals, groups, and organizations. Dr. Ajjan’s research articles have appeared in national and international journals, such as Behaviour & Information Technology, British Journal of Educational Technology, the Journal of Marketing Theory and Practice, Journal of Enterprise Information Management. Additionally, she has presented at numerous national and international conferences, such as International Conference on Information Systems, Academy of Management, Academy of Marketing Science, and the American Conference on Information Systems.
Babener & Associates/SourceNet Group
Jeffrey Babener, of Portland, Ore., is the principal attorney in the law firm of Babener & Associates. For more than 30 years he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the Direct Selling Association. He has lectured and published extensively on direct selling. He is a graduate of the University of Southern California Law School.
Senior Communications Manager
AdvoCare International, LP
Lindsay Bomar serves as the Senior Manager of Corporate Communications at AdvoCare International. Bringing almost a decade of experience to the role, Lindsay manages external communications, crisis communications, public relations and public affairs work for the company. She also works with the executive team on board communications and is a member of the AdvoCare Foundation team working on strategy, brand and messaging. Prior to her work at AdvoCare, Lindsay spent eight years in Washington, DC working in political communications and advocacy with several consulting firms and national political campaigns. Lindsay also spent two and a half years with Bloomberg Government where she led editorial content for policy-focused events, research promotion for analysts and media relations and logistics. Lindsay received her bachelor’s in communication and public affairs from Southern Methodist University and a master’s in public management from Johns Hopkins University. Lindsay resides with her husband in Dallas, TX.
Traci Lynn Burton
Founder and Chief Executive Officer
Traci Lynn Inc
Whether she’s in her role as a motivational speaker, author or the owner and driving force behind the hugely successful direct sales company Traci Lynn Jewelry, Dr. Traci Lynn Burton continues to impact her consultants with her mission of “Passing the MIC” (Motivate, Inspire, Change Lives). “Passing the MIC” fuels her desire to motivate people to step out of their comfort zones, inspire them to greatness and to change their lives.
Dr. Lynn has grown her Fort Lauderdale-based business into a multimillion-dollar enterprise with currently more than 30,000 independent sales consultants in 48 states. Her goal is to continue to empower her consultants and create a legacy business.
Direct Selling Association
Mr. Jared O. Blum, Esq. serves as DSA’s Code of Ethics Administrator. Previously, he served as a member of FTC General Counsel’s office and Vice President and Legal Counsel of DSA.
Mr. Blum has over 30 years of not-for-profit management expertise. He has served both large and small associations in a variety of environments throughout his non-profit management career.
Mr. Blum has been consulted by national media, government, industry and academia regarding environmental issues and he works closely with the Federal Trade Commission on environmental claims. He serves on the Board of Directors of the Business Council for Sustainable Energy and the Energy and Environment Study Institute. He served as the President of the State Governmental Affairs Council, the Small Business Legislative Council and the Council of Manufacturing Associations, National Association of Manufacturers.
Mr. Blum holds a law degree from the National Law Center at George Washington University and an undergraduate degree from Boston University.
Legal and Compliance Administrator
Regal Ware, Inc.
Senior Vice President, General Counsel
Arbonne International, LLC
Bernadette Chala joined the Arbonne team in 2012, supporting our Legal and Compliance teams, first as our Corporate Counsel and now as our Senior Vice President, General Counsel . Bernadette’s responsibilities include overseeing Arbonne’s day-to-day legal affairs and direct sales compliance, managing Arbonne’s intellectual property estate, overseeing marketing compliance, and supporting Arbonne’s Regulatory team and global product distribution and expansion.
Before joining Arbonne, Bernadette served as the General Counsel of American Sporting Goods/AVIA, a leading manufacturer and supplier of footwear and apparel, where she oversaw that company’s entire legal affairs and compliance efforts. She earned her Juris Doctor from UCLA School of Law and is an active member of the State Bar of California. Bernadette loves working at a company where she happily uses its products every day and would like to remind you that you are only as old as your skincare regimen.
Director and Senior Counsel, Sales and Marketing
New Avon LLC
Thomas Cohn is Director and Senior Counsel, Sales & Marketing at New Avon LLC, a $1 billion private equity-backed North American carve-out from Avon Products, Inc. A member of the Personal Care Products Council, the Company sells a variety of cosmetics and beauty products, jewelry, fashion and home products through a direct sales model. New Avon LLC is a stand-alone, private company, building on the heritage of Avon Products. Mr. Cohn provides legal advice regarding marketing, advertising and claims substantiation; promotions, sweepstakes and contests; sales, merchandising and pricing. In addition, he works closely with marketing colleagues and is responsible for claim substantiation and challenges, product labeling review, promotions/sweepstakes/contests, contract drafting and advertising review, including TV, print, brochure, online/digital marketing and social media. He also advises on product innovation, pricing and other merchandising matters, as well as ensuring compliance with regulatory requirements, including the FTC, FDA and other federal and state regulatory agencies. Mr. Cohn also provides legal support in the area of intellectual property, including managing trademarks, such as clearance, prosecution, registration, portfolio management, as well as licensing for the product lines and advising on day-to-day trademark matters, domain names, copyrights, rights of publicity, and patents, as needed. He also works with the sales and commercial teams, including advising on regulatory issues, such as FTC/state law compliance regarding multi-level marketing, earnings opportunity, and incentive programs. As General Counsel of Atlantic Coast Brands, a direct response cosmetics company, Mr. Cohn handled all legal matters, including new product development, advertising, marketing and promotions, intellectual property, litigation, business partnerships and regulatory compliance. As Deputy General Counsel, Regulatory at NBTY, a leading global vertically integrated manufacturer, marketer and distributor of nutritional supplements worldwide, under many Company and third party brands with over 22,000 products, Mr. Cohn coordinated all local, state, federal and international regulatory compliance. After leaving FTC, Mr. Cohn served as of counsel at Venable LLP, where he counseled companies on federal and state consumer protection regulatory compliance and represented them in FTC and state AG investigations and law enforcement actions. As Director and Assistant Director of FTC’s Northeast Region, Mr. Cohn managed antitrust and consumer protection investigations and law enforcement actions, and local and regional outreach efforts to educate consumers, businesses, and law enforcement agencies on fraud identification and avoidance, and how to comply with antitrust and consumer protection laws enforced by FTC. Mr. Cohn also served the FTC as Counselor to the BCP Director and Senior Attorney in the Division of Marketing Practices. Mr. Cohn is admitted to practice in New Jersey, New York and Massachusetts and graduated from Yale College and Boston University School of Law. He is co-chair of the New York State Bar’s Cosmetics Law Committee and past chair and member of the New York City Bar’s Consumer Affairs Committee.
Director of Creative Design
As Director of Creative Design at Scentsy, Kris is responsible for shaping the creative vision for the brand alongside Scentsy’s Chief Creative Officer. Kris and Scentsy’s Design Team have received regional and international acclaim for outstanding creative work in product campaigns, photography, and social media content and engagement. With a focus on driving Consultant productivity, Kris is a hands-on leader in creative concepting, delivering strategic and emotionally resonant designs that positively impact Scentsy’s bottom line. With more than 25 years of graphic design, art direction and creative management experience, Kris constantly strives “to interpret and translate information into an organized and beautiful visual experience.” Prior to her career at Scentsy, Kris held leadership positions at Coldwater Creek and Eddie Bauer, where she managed and inspired creative teams while developing stories and visual content for seasonal key product initiatives and brand awareness. Kris lives in Eagle, Idaho, with her husband, 8-year-old son and two ridiculously spoiled dogs. When she’s not at work, she enjoys travel, cooking and spending time with her family on the water and on the slopes.
Certified Public Accountant
One Source Tax Management LLC
Joe DePetris is a Certified Public Accountant specializing in direct sales for more than 20 years. He is a veteran of more than 1,200 direct seller IRS Audits, and creator of 1SourceTax.com, a DSA affinity partner that helps direct sellers comply with tax laws.
Foley Gardere LLP
Jane Fergason focuses her corporate law practice on helping companies in the United States and abroad with comprehensive business needs, such as mergers, acquisitions and dispositions of companies, franchise, direct sales, distribution, retail, sweepstakes and advertising. She works with well-established global organizations and startups. Jane is praised by clients for being a good listener and knowing how to make the transactions successful. She has earned a national reputation for litigation involving direct sales.
Her client work frequently includes:
- Structuring and documenting direct selling, franchise and distribution programs, including agreements and collateral documents.
- Advising companies on structuring direct selling, franchise and distribution relationships that comply with or avoid regulation under state or federal franchise disclosure, business opportunity or other dealer laws.
- Advising clients on special industry laws regarding the sale and distribution of motor vehicles, liquor, beer and wine, farm and heavy equipment, and motor fuels.
- Preparing disclosure documents, and state registration of franchise offers and counseling on compliance with all elements of federal and state disclosure regulations and franchisee recruitment.
- Structuring advertising and marketing programs and materials in compliance with federal and state laws.
- Addressing franchisor / franchisee, independent contractor and supplier / distributor relationships and related issues.
- Advising on sweepstakes advertising and promotions.
- Drafting manufacturing agreements.
- Advising on tax issues related to direct selling.
Jane is a popular speaker and writer on direct sales issues and trends. She is also an active leader in the Firm’s Dallas office, chairing Foley Gardere’s Women’s Council and co-chairing the Foley Gardere Alumni Relations Team.
- Member, State Bar of Texas
- Member, American Bar Association
- Member, Dallas Bar Association
- Member, Lawyers Council and Governmental Relations Council, Direct Sales Association (Washington, D.C.)
- Co-Founder, Working Late
- Board Member, Big Thought
- Member, The Dallas Assembly
- Board Member, The Elisa Project
- Graduate, Dallas Regional Chamber, Leadership Dallas
- Graduate, Leadership Arts Institute, Business Council for the Arts
Honors & Awards
- Recognized, The Best Lawyers® in America (Steven Naifeh & Gregory White Smith eds., Woodward/White Inc.)
- Corporate Law (2018)
- Recognized, Best Lawyers in Dallas, D Magazine (2015, 2017)
- Franchise Law
- Recognized, AV® Preeminent™ 5.0 out of 5 Peer Review Rated, Martindale-Hubbell ®
- PEER REVIEW RATINGS™
- J.D., Baylor University School of Law (1981), cum laude
- B.A., Baylor University (1979), summa cum laude
- Texas (1982)
Senior Director Business Development
Canada Cartage Logistics Solutions
Vice President, Marketing Communications
Tim Hays has been with Scentsy since 2012. As a Marketing Program Manager, he currently oversees seasonal product collections, limited-time promotions and a handful of other marketing programs. Working cross-functionality with product development, supply chain, and creative teams, Tim ensures new products and programs going to market are ideally suited to help Consultants succeed in their businesses.
After graduating from the University of Oregon Lundquist College of Business in 2012, Tim started in the PR department at Scentsy. The past 6 ½ years have allowed him to gain experience in a variety of roles- ranging from PR and digital content strategy to integrated marketing. Outside of work, Tim has an affinity for running, mountain biking, skiing, traveling – and hummus.
Coalition to Promote Independent Entrepreneurs
Patrick Hollrah is general counsel to the Coalition to Promote Independent Entrepreneurs, which educates the public and elected representatives about the importance of preserving independent-contractor status through scholarship and advocacy efforts. He is also an attorney with the law firm Hollrah LLC, which devotes its practice almost exclusively to advising and representing companies that do business with independent contractors and other contingent workers.
Mr. Hollrah received a J.D. from the University of Maryland School of Law, Cum Laude, where he was the Editor-In-Chief of the Journal of Business & Technology Law and a B.S. in accounting from the University of Maryland, Magna Cum Laude.
Prior to joining the firm, Mr. Hollrah was a fellow at the U.S. Chamber of Commerce. Before law school he worked in the tax department at Ernst & Young and in the Inspector General’s Office for the U.S. Department of Housing and Urban Development.
Director & Senior Counsel, Labor & Employment
New Avon LLC
Vice President Communications
President and Chief Executive Officer
Marketing Strategies Advisor
A veteran of the direct selling industry and Amway, Judy Jones continually challenges the status quo with curiosity-driven research. She is a past-chair of the USDSA Industry Research Committee and Chair of the WFDSA Global Research team since 2009. Recent interest in the Collaborative Economy has compelled her to study the trends for insight into potential impacts on the direct selling industry.
Jeffrey Kaufman, Ph.D
Director, Customer and Field Insights
Jeff has a passion for helping brands make intelligent marketing decisions based on research and analytics. With over 20 years of experience in consumer insights for clients and suppliers, Dr. Kaufman joined Isagenix in 2013 as the company’s first insights professional. At Isagenix, marketing, sales, and product strategy benefit from insights that Jeff provides from primary research and analyses of consumer and business trends.
Jeff is the Chair of the DSA’s Industry Research Committee. Previously, Dr. Kaufman worked for Avery Office Products, ConAgra Foods, and Kraft Foods, and was awarded the prestigious Ogilvy award in Advertising Research in 2005. Dr. Kaufman earned his master’s and doctorate degrees in organizational psychology from the University of Michigan.
President and Chief Executive Officer
Scott Kramer is considered a pioneer in developing the integrated/multi-platform strategies for entertainment, media and consumer brands.
Scott currently serves as Chief Brain at Multibrain, an award-winning software company focused on building simplified social software to empower the direct selling industry.
Prior to the launch of Multibrain, Scott served in senior roles at IMG Worldwide and Creative Artist Agency. Scott was also responsible for creating and producing Force of Nature, one of the largest Tsunami Benefit Concerts in the world held in Kuala Lumpur, Malaysia, which raised over $8M for Tsunami victims.
Scott has received numerous awards, including the AAAA Advertising Excellence Award and the Creative City Award for Communications.
Scheef & Stone, LLP
Brent Kugler is a prominent attorney in the direct selling industry with more than 18 years of experience in representing direct sales companies in lawsuits, arbitrations and regulatory matters throughout the U.S. Formerly the general counsel for AdvoCare, Brent understands the challenges direct sales companies face in today’s legal and regulatory environment. This unique perspective has enabled Brent to effectively represent direct sales clients in distributor disputes, actions for injunctive relief and in defending against claims of fraudulent or deceptive business practices. Brent has also successfully represented direct sales companies in legal actions seeking seller information from online sellers such eBay, Amazon and Craigslist.
Senior Managing Principal
Strategic Choice Partners, LLC
Alan Luce is Senior Managing Principal of Strategic Choice Partners, LLC, (formerly Luce, Murphy Fong & Associates, LLC) a consulting firm dedicated to providing services to direct sellers and specializing in guidance for established and start-up organizations alike. As such he has provided compensation plan design, sales force management and strategic advice to more than 40 start-up and dozens of existing direct selling companies including Avon, Princess House, PartyLite Gifts, Inc and Jockey Person 2 Person. In addition to his consulting practice Luce currently serves on the board of directors of SimplyFun, LLC, a small party plan company and as a retained advisor to a number of others in the industry.
During his career, Mr. Luce has served as Senior Vice President of Sales & Marketing for PartyLite Gifts, Inc. and as the Founder & CEO of DK Family Learning, which he took from start-up to more than $30 million in sales in four years in the US and over $80 million in sales worldwide. Prior to that Luce served at Tupperware Home Parties where he spent 16 years rising to the position of Vice President of Administration and General Counsel. He began his career in direct selling as Associate General Counsel for the Direct Selling Association. In addition to his work with direct selling companies, Mr. Luce has long been active in the DSA and the Direct Selling Education Foundation, having served on the boards and as Chairman of both organizations. In 2002 he was recognized for his vision and leadership in DSEF when he was selected to receive the Circle of Honor award and during the 2005 DSA Annual Meeting, based upon his career of industry leadership and service, he was inducted into the Direct Selling Hall of Fame. He is a frequent industry spokesman and expert lecturer at college and university business schools on behalf of the Direct Selling Education Foundation.
Mr. Luce holds a BA from Westminster College, a JD from Vanderbilt University School of Law and an MBA from the Crummer School of Business at Rollins College. He has been active in numerous organizations supporting the arts including chairing United Arts in Orlando, Florida and serving on the Mayor’s Task Force on the Arts in that same city.
Direct Selling Association
Joseph Mariano joined the Direct Selling Association in 1985 and assumed the role of President in 2011. Previously, he was Executive Vice President and Chief Operating Officer. As DSA Chief Executive Officer who has ultimate responsibility for all association programs and activities, Mariano is charged with providing progressive leadership, development and implementation of Association policies in the fields of government, consumer and international affairs. Mariano represents the Association’s interests in all fifty state capitals and on Capitol Hill. He serves as a personal resource to direct selling companies who need overall guidance on general legal and business trends that affect direct sellers both in the United States and worldwide. Mariano also serves as President of the Direct Selling Education Foundation.
Director of the Electronic Retailing Self-Regulation Program and Vice President
Council of Better Business Bureaus
Peter C. Marinello is the Director of the National Advertising Review Council’s (“NARC”) Electronic Retailing Self Regulation Program (“ERSP”) and a Vice President of the Council of Better Business Bureaus, Inc. (“Council of Better Business Bureaus, Inc.”). Before joining NARC in July 2004, Peter had been the Associate Director at the National Advertising Division of the CBBB (“NAD”) since 2000 and a Senior Staff Attorney with NAD since March of 1993. Peter has written over 750 self-regulatory decisions on various advertising topics and products involving traditional and direct response advertising.
Prior to joining NAD, Peter practiced law for six years at a general litigation firm in New York City. He has appeared in court in each of the five boroughs of New York as well as Nassau and Suffolk counties and is also admitted to New York’s Southern and Eastern District Courts of the United States.
Assistant General Counsel
AdvoCare International, LP
Vice President of Research Development and Industry Analysis
National Retail Federation
Mark Mathews is vice president of research development and industry analysis at the National Retail Federation. In this role, Mathews is responsible for helping to develop, evaluate and direct the research initiatives for NRF’s Retail Research and Analysis Center.
Mathews has spent more than 20 years working in research in a variety of roles in the United States and the United Kingdom. Most recently, he headed the Market Intelligence Group (MIG) at the World Gold Council where he served as a member of the organization’s leadership team. Mathews was hired to centralize all of the Council’s research, content production, data gathering, insight generation and analysis into a new research business unit. In fewer than two years, Mathews oversaw a four-fold increase in the generation of new research content at the Council.
Prior to working for the World Gold Council, Mathews spent seven years working for a $1.4 billion AUM private equity firm based in London. As a director in the firm, Mathews ran the research team responsible for generating investment ideas and opportunities. In his time there, Mathews worked on dozens of deals in the retail sector including acquisitions in the food services, entertainment, consumer goods and Internet retail sectors.
For 12 years, Mathews worked for the NASDAQ Stock Market as managing director of research and head of strategic planning for NASDAQ’s international operations. Mathews originally worked for NASDAQ in Washington, D.C., before being transferred to London to help build up the firm’s international presence.
Mathews is a Georgetown University graduate, where he was a double major in Finance and International Management. He was born in South Korea and has lived in Japan, India, Kenya, Samoa and the U.K.
Chief Communications & Marketing Officer
USANA Health Sciences, Inc.
Strategic Alliance Manager
Colt is a Strategic Alliance Manager at Avalara. He has been with Avalara for 3 years and has over 10 years in sales and business development experience. Colt manages the Direct Selling vertical at Avalara and has helped partners, business owners, and finance professionals in maintaining compliance and leveraging best-practices across the industry. Joining Colt for this session will be their customer, Jimmy Lin, CFO of Damsel in Defense.
Council of Better Business Bureaus
C. Lee Peeler, Esq., is President and CEO of the Advertising Self-Regulatory Council (ASRC) and Executive Vice President, National Advertising, Council of Better Business Bureaus (CBBB).
Mr. Peeler is responsible for leading the advertising industry’s system of self-regulation, a system dedicated to fostering truth and accuracy in advertising. He oversees the operation of ASRC investigative and appeals units; briefs elected officials on self-regulatory initiatives, works to expand advertising self-regulation to industries that are not yet regular participants and consults with representatives of foreign governments on the value of industry self-regulation.
Mr. Peeler joined ASRC and BBB in 2006, following a 33-year career at the Federal Trade Commission (FTC), where he held a number management positions. While at the FTC, he served as Associate Director of the Division of Advertising Practices (1985-2001) and Deputy Director, Bureau of Consumer Protection (2001-2006.)
He has spoken and testified widely on consumer protection issues including truth in advertising, consumer credit, electronic commerce, privacy and data security. Mr. Peeler received his B.A. and J.D. degrees from Georgetown University.
Hogan Lovells, LLP
Meghan (Edwards-Ford) Rissmiller guides companies through the thicket of U.S. merger clearance. Whether before the U.S. Department of Justice (DOJ) Antitrust Division or the Federal Trade Commission (FTC), Meghan has the experience and know-how to help companies develop effective clearance strategies, particularly when the transaction is complex and the antitrust issues are challenging.
She counsels clients on a range of non-merger antitrust and consumer protection issues and has litigated antitrust cases in federal court and administrative actions. Meghan is experienced in the technology, media, and telecommunications; aerospace, defense, and government services; and consumer and retail goods industries. Her deep understanding of her clients’ business needs and challenges has made her a trusted advisor to many global companies.
Meghan joined Hogan Lovells after clerking for the Honorable Jane R. Roth of the U.S. Court of Appeals for the Third Circuit, giving her valuable insight into judicial thinking and how to successfully advocate for her clients. Prior to attending law school, Meghan spent two years as a national security analyst for a major U.S. defense contractor based in Virginia.
In addition to maintaining a rigorous legal practice, Meghan is active in the American Bar Association’s section of antitrust law. She’s a Vice Chair of the Pricing Committee and a former member of the editorial board of the Antitrust Source. She’s a longstanding member of the law school and judicial clerk recruitment committee at Hogan Lovells and supports many of the firm’s diversity and inclusion initiatives.
Delilah Rodriguez Navarrete
Director of Business Integrity Group & Corporate Affairs
Vice President General Counsel, Corporate and Global Markets
Jeremy Smuckler is VP General Counsel, Corporate & Global Markets, for ACN, Inc. Jeremy joined ACN in 2011 after serving a brief stint as a Federal District Court law clerk and then spending several years in private practice with McGuireWoods LLP in Charlotte. Jeremy currently leads ACN’s North America and corporate legal operations. He also advises the business in certain global markets. Jeremy attended Vanderbilt University, where he received both his undergraduate and law degrees.
Michael R. Solomon, Ph.D.
Professor of Marketing
Saint Joseph's University
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his 30+ books including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world. His most recent trade book is Marketers, Tear Down These Walls: Liberating the Postmodern Consumer.
Much in demand as a keynote speaker, Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers. He has been involved with the direct selling industry for several years, where he has worked on projects to ramp up distributors’ engagement. He is a DSEF Fellow.
Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (CrossFit, Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. Michael also is a regular Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
National Field Development Director
Kelley Drye & Warren, LLP
A member of the firm’s Executive Committee, John Villafranco provides litigation and counseling services, with a focus on advertising law matters and consumer protection. John is highly respected for consistently delivering comprehensive legal counsel that emphasizes risk analysis and sound business practices for corporations involved in advertising and marketing. On the regulatory side, clients tell the U.S. Legal 500 that John is “arguably the best advertising lawyer in the U.S.” and “consistently provides good advice and service.”
John’s litigation experience includes consumer class action defense in state and federal court, and Lanham Act litigation involving Internet, telecommunications, fast food, dietary supplement and consumer product companies. Among John’s clients are technology service providers, wireless advertisers, cloud-based software companies, international and domestic telecommunication companies, major retailers and direct marketers, as well as manufacturers of dietary supplements, degradable plastics, automobiles, tires, fuel and engine oils, home appliances and other consumer products.
In addition, John represents clients in advertising substantiation proceedings and investigations conducted by the Federal Trade Commission (FTC) and state attorneys general. Named Washington, D.C.’s Advertising “Lawyer of the Year” by Best Lawyers® in 2011, clients applaud John’s practical advice, telling Chambers that he “knows the FTC and the law better than anyone.” John also represents challengers and advertisers before the National Advertising Division (NAD) of the Council of Better Business Bureaus and the National Advertising Review Board (NARB). Moreover, he counsels clients regarding issues involving privacy, data security, electronic commerce, dietary supplement labeling, promotion and marketing, fair credit reporting, multi-level marketing, debt collection practices, truth-in-lending, health and safety claims, environmental marketing and standard certification.
John is considered an authority on a range of issues involving consumer protection law. He serves as editor-in-chief of the American Bar Association (ABA) Consumer Protection Law Developments treatise; was editorial chair on a year-long project that culminated in a report entitled “Self-Regulation of Advertising in the United States: An Assessment of the National Advertising Division” (Apr. 2015); is an author and featured columnist on advertising law issues; and is a frequent speaker at ABA and FTC programs and other advertising law seminars. Notably, John has conducted advertising law workshops for many corporations, including Sprint, AOL, 3M, Whirlpool, Burger King, BellSouth, R.J. Reynolds, XO Communications, Michelin, Bissell and Iovate Health Sciences, among others. In addition, he chaired the 2007 and 2009 ABA Conferences on Consumer Protection, as well as the 2011 and 2012 ABA Antitrust Section Spring Meeting.
Mike is the CEO of Tomorrow, a global consultancy on designing companies for the 21st century. He advises leaders on how to thrive in the current era of disruptive technological change. Mike’s bestselling books include ‘Futuretainment’ and ‘The Dictionary of Dangerous Ideas’. Each week he interviews provocative thinkers, innovators and troublemakers on his weekly podcast, ‘Between Worlds’. A true nomad, Mike travels over 300 days a year worldwide, researching trends, collecting innovation case studies and presenting on the future of business.
Mike has been a pioneer in the digital space since the 1990s, running both successful start-up ventures as well as holding senior leadership positions in established media organizations. With a background in corporate law and management consulting, he began his career at XT3, a spin out from McKinsey and one of the first digital consulting firms created to help major companies embrace the embryonic Web. During the first dotcom boom, Mike launched the technology publishing group internet.com in Australia, which went on to become the leading local technology news and events platform in the country.
He also founded and ran Jupiter Research in the Asia Pacific, one of the first research agencies to track the early adoption of e-commerce and digital business models by online consumers. During this period, he was recognized as one of Australia’s “Top 30 Entrepreneurs Under 30.”
After his experiences in the Web space, Mike spent five years in senior strategy roles at News Corporation where he helped shape the digital strategy for both their Australian newspaper and Asian TV divisions. Directly engaged by the CEO of Star TV to provide the company with a digital roadmap for their operations, he began his in-depth research into the fast growth markets of Asia.
While in Hong Kong and inspired by the dramatic changes taking place in China and India, Mike founded his latest venture, Tomorrow – an innovation research lab focused on emerging technology and disruptive consumer behavior. Always in demand for his fresh insights and practical future-focused strategies, Mike has advised the CEOs and senior management teams at multinational companies including: the BBC, Fujiﬁlm, Richemont, MSN, Star TV, Televisa, Philips, and HSBC.
In addition to his corporate profile, Mike is a published photographer and supporter of the Arts. His photographic images from his travels around the world helped his book, FUTURETAINMENT, win an Art Director’s Club award in NYC. He has also served on the Director’s Circle at the Australian Museum of Contemporary Art.
As a global nomad and consumer trend scout, Mike does live research, in the trenches, with big corporations and entrepreneurs all over the world bringing a truly global perspective to every event.
Vice President, Global Consumer and Member Insights
Monica Wood is currently the Vice President, Global Consumer and Member Insights for Herbalife. She is responsible for building an insights function from the ground up, creating best in class practices globally and is responsible for all surveys and insights work conducted within the company.
Prior to joining Herbalife, Monica was president of the Market Research Council and also the President of Monica Wood and Associates where she partnered with leading pharmaceutical and CPG clients to develop outstanding solutions and actionable, insightful research deliverables.
Prior to that, Monica was Vice President Global Marketing Services at Novartis. She was responsible for all global interactive marketing activity, media spending analytics, syndicated and custom market research for Novartis Consumer Health.