Tuesday - November 7, 2017
General Session 1 | 8:45 a.m. - 10:50 a.m.
Putting the Pieces Together: Raising the Bar for Direct Selling, Winning Hearts and Minds, Lighting the Path Forward
Our brands are beacons that are known, trusted and admired across the globe. Our products are varied, and our salesforces are diverse. The challenges we face individually are the same as those we have in common. Together we will cast forth a vision for integrating your communications and marketing prowess with the DSA policy initiatives that will preserve a bright future for direct selling.
Direct Selling Association
Illuminating the Path to a New Gold Standard in Self-Regulation: An Address by the Federal Trade Commission
Consumer protection is a shared responsibility. As expectations for transparency and corporate responsibility continue to evolve, so, too, must the approaches industries use to improve the marketplace for the ultimate benefit of consumers. This session will explore the elements for self-regulation excellence and discuss strategies to ensure effective consumer protection and education as well as rigorous accountabilities for companies.
Federal Trade Commission
Gaining Insights through the Wisdom of Others: A Multi-Industry Conversation on Self-Regulation and Consumer Protection
Senior executives from a wide-range of industries will share how they have implemented self-regulation frameworks that ensure a commitment to high ethical standards and consumer protection, while preserving a climate in which innovation can continue to thrive. Panelists will also exchange ideas about the future of self-regulation and the shape their programs will take.
Ethics and Compliance Counsel
Direct Selling Association
Senior Vice President for Corporate & Social Responsibility, General Counsel
Data & Marketing Association
Senior Vice President, General Counsel and Corporate Secretary
Distilled Spirits Council of the U.S. (DISCUS)
Associate General Counsel
Council for Responsible Nutrition
Director of the Electronic Retailing Self-Regulation Program and Vice President
Council of Better Business Bureaus, Inc.
World Federation of Direct Selling Associations Model Code of Ethics Enhancements
Get first-hand updates on the recently adopted revisions to the World Code of Ethics consumer protection enhancements. Learn what additional DSA member accountabilities these changes will require and how they will improve the global direct selling marketplace and raise the bar for direct selling companies.
General Session 2 | 1:00 p.m. - 2:15 p.m.
Seizing Our Make or Break Moment: Direct Selling on Social Media Platforms
Social selling on Facebook, through Messenger, on Instagram and beyond: it’s here. While social media platforms have evolved to accommodate what we do, few direct selling companies have kept pace with these new developments. Direct selling must seize the moment or risk squandering this opportunity’s future. In this session, we will:
- Examine the roll-out of social selling on Facebook and a range of additional platforms
- Discuss why now is direct selling’s make or break moment for ensuring that social media can live up to its promise for the channel
- Explore what our companies must do to make sure that social selling is accepted by the technology platforms and consumers alike
President and Chief Executive Officer
Thrive or Die: Managing Technology
Making the right technology investment is among the most important decisions made by direct selling executives. In fact, most CEOs track their technology expenses at 3-5% of their top line revenue. These leaders understand how proper budgeting, staffing and vendor sourcing is central to a successful implementation. Yet, few companies would tell you that they are happy with their current technology, or that they achieved success through technology solutions that cost a lot of money and produced even more stress. This session will explore strategies for getting technology solutions to work for your company.
General Session 3 | 4:45 p.m. - 6:15 p.m.
General Counsel Forum
This panel of leading legal minds will discuss a variety of policy and business topics ranging from salesforce segmentation to the practical steps for forging even stronger distributor relationships and strategies for crisis management. Audience members will have an opportunity to solicit thoughts on the questions they need answered.
Vice President and General Counsel
Nu Skin Enterprises
Executive Vice President, General Counsel
Executive Vice President, General Counsel and Corporate Secretary
Chief Legal Officer and Corporate Secretary
Mary Kay Inc.
The Evolving Marketplace: Maintaining Relevance in the New Economy
As direct selling companies strive to achieve the highest levels of technological proficiency, the overall retail sector is rapidly evolving and innovating for the future. This new DSA research provides insight and foresight into:
- The evolving value of the independent representative and the direct selling model
- KPIs such as independent representative and end-use consumer acquisition and retention costs
- The evolving party plan model in the age of social media
- The challenges and opportunities posed by technology, e-commerce and the collaborative economy
This study also incorporates valuable insights and comparisons from outside the direct selling channel from best-in-class innovators from e-commerce, mobile commerce, social media and the collaborative economy. This session will provide an exclusive early look at this new data and actionable recommendations for you to become competitive for years to come!
Partnering with the Frenemy: Managing Business Relationships and Achieving Partnership Success
Why do crucial business partnerships and alliances fail, and how can you keep it from happening to you? Drawing on cutting-edge research, Dr. Sandy Jap wrote Partnering with the Frenemy to answer these questions. Dr. Jap and Dr. Anne Coughlan will help you anticipate, prevent and mitigate the core causes of business relationship failure and learn how to take a more successful, long-lasting approach to partnership.
Why Direct Selling Matters: A Personal Story and Broader Observations
Hear from United States Senator Tim Scott (R-SC) as he discusses his personal experience with direct selling, support for the business model and the positive impact it has on his constituents. He will also discuss other policy developments that could impact direct selling as well as provide updates from Capitol Hill.
United States Senator
General Session 5 | 11:35 a.m. - 12:30 p.m.
The Amazon Effect
So much about the future is unclear, but one thing is not: direct selling’s number one competitor for customers going forward is online retailing. 24x7x365 service is the new standard being set by these giants, and direct sellers realize they must meet this challenge for consumers and their distributors alike. But how? The panel, representing direct selling expertise, traditional retail’s point of view, academic observations about changing consumer behavior and a technology provider’s ideas on how to support and assist the provision of these services. They will discuss what needs to happen to meet this new challenge, as well as practical ideas that can be implemented immediately.
Vice President, Member Engagement
National Retail Federation
Chief Executive Officer
Professor of Marketing and Chair, Marketing Division and DSEF Board Member
Chief Operating Officer, Chief Information Officer
Strategic Choice Partners, LLC
Senior Managing Principal
Strategic Choice Partners, LLC