Tuesday - November 7, 2017

General Session 1 | 8:45 a.m. - 10:50 a.m.

Putting the Pieces Together: Raising the Bar for Direct Selling, Winning Hearts and Minds, Lighting the Path Forward

Our brands are beacons that are known, trusted and admired across the globe. Our products are varied, and our salesforces are diverse. The challenges we face individually are the same as those we have in common. Together we will cast forth a vision for integrating your communications and marketing prowess with the DSA policy initiatives that will preserve a bright future for direct selling.

Joseph Mariano


Direct Selling Association

Illuminating the Path to a New Gold Standard in Self-Regulation: An Address by the Federal Trade Commission

Consumer protection is a shared responsibility. As expectations for transparency and corporate responsibility continue to evolve, so, too, must the approaches industries use to improve the marketplace for the ultimate benefit of consumers. This session will explore the elements for self-regulation excellence and discuss strategies to ensure effective consumer protection and education as well as rigorous accountabilities for companies.

Maureen Ohlhausen

Acting Chairman

Federal Trade Commission

Gaining Insights through the Wisdom of Others: A Multi-Industry Conversation on Self-Regulation and Consumer Protection

Senior executives from a wide-range of industries will share how they have implemented self-regulation frameworks that ensure a commitment to high ethical standards and consumer protection, while preserving a climate in which innovation can continue to thrive. Panelists will also exchange ideas about the future of self-regulation and the shape their programs will take.

Joseph Aquilina

Ethics and Compliance Counsel

Direct Selling Association

Senny Boone

Senior Vice President for Corporate & Social Responsibility, General Counsel

Data & Marketing Association

Lynne Omlie

Senior Vice President, General Counsel and Corporate Secretary

Distilled Spirits Council of the U.S. (DISCUS)

Rend Al-Mondhiry

Associate General Counsel

Council for Responsible Nutrition

Peter Marinello

Director of the Electronic Retailing Self-Regulation Program and Vice President

Council of Better Business Bureaus, Inc.

World Federation of Direct Selling Associations Model Code of Ethics Enhancements

Get first-hand updates on the recently adopted revisions to the World Code of Ethics consumer protection enhancements. Learn what additional DSA member accountabilities these changes will require and how they will improve the global direct selling marketplace and raise the bar for direct selling companies.

Adolfo Franco

Executive Vice President, Chief Operating Officer

Direct Selling Association

Tamuna Gabilaia

Executive Director and Chief Operating Officer

World Federation of Direct Selling Associations (WFDSA)

General Session 2 | 1:00 p.m. - 2:15 p.m.

Seizing Our Make or Break Moment: Direct Selling on Social Media Platforms

Social selling on Facebook, through Messenger, on Instagram and beyond: it’s here. While social media platforms have evolved to accommodate what we do, few direct selling companies have kept pace with these new developments. Direct selling must seize the moment or risk squandering this opportunity’s future. In this session, we will:

  • Examine the roll-out of social selling on Facebook and a range of additional platforms
  • Discuss why now is direct selling’s make or break moment for ensuring that social media can live up to its promise for the channel
  • Explore what our companies must do to make sure that social selling is accepted by the technology platforms and consumers alike

Scott Kramer

President and Chief Executive Officer


Thrive or Die: Managing Technology 

Making the right technology investment is among the most important decisions made by direct selling executives. In fact, most CEOs track their technology expenses at 3-5% of their top line revenue. These leaders understand how proper budgeting, staffing and vendor sourcing is central to a successful implementation. Yet, few companies would tell you that they are happy with their current technology, or that they achieved success through technology solutions that cost a lot of money and produced even more stress. This session will explore strategies for getting technology solutions to work for your company.

Robert Cavitt

Chief Executive Officer


Tom Doria

Chief Information Officer

SeneGence International

Britney Vickery

Chief Executive Officer and Founder

Initials, Inc.

General Session 3 | 4:45 p.m. - 6:15 p.m.

General Counsel Forum

This panel of leading legal minds will discuss a variety of policy and business topics ranging from salesforce segmentation to the practical steps for forging even stronger distributor relationships and strategies for crisis management. Audience members will have an opportunity to solicit thoughts on the questions they need answered.

Matt Dorny

Vice President and General Counsel

Nu Skin Enterprises

Alexis Ginn

Executive Vice President, General Counsel

Primerica, Inc.

Jason Groves

Executive Vice President, General Counsel and Corporate Secretary


Julia Simon

Chief Legal Officer and Corporate Secretary

Mary Kay Inc.

The Evolving Marketplace: Maintaining Relevance in the New Economy

As direct selling companies strive to achieve the highest levels of technological proficiency, the overall retail sector is rapidly evolving and innovating for the future. This new DSA research provides insight and foresight into:

  • The evolving value of the independent representative and the direct selling model
  • KPIs such as independent representative and end-use consumer acquisition and retention costs
  • The evolving party plan model in the age of social media
  • The challenges and opportunities posed by technology, e-commerce and the collaborative economy

This study also incorporates valuable insights and comparisons from outside the direct selling channel from best-in-class innovators from e-commerce, mobile commerce, social media and the collaborative economy. This session will provide an exclusive early look at this new data and actionable recommendations for you to become competitive for years to come!

Anne Aldrich


Artemis Strategy Group

Damien Douchet

Chief Executive Officer

H20 at Home

Jay Schwartz

Executive Director of Insights & Marketing Intelligence

New Avon LLC

Wednesday - November 8, 2017

General Session 4 | 8:45 a.m. - 10:15 a.m.

The Social Selling Revolution: Transform Your Company in this New Era

The modern consumer is independent and informed, and the decisions they make are shaped by social media. Direct selling’s foundation is the power of the personal relationship. But in an era when more and more human interaction is taking place in cyberspace, direct selling must recognize that a massive transformation from direct selling to social selling is upon us. This macro-level discussion will explore the implications of this transformation for not only our companies, but also for the direct selling channel.

Ryan Napierski


Nu Skin Enterprises

Partnering with the Frenemy: Managing Business Relationships and Achieving Partnership Success

Why do crucial business partnerships and alliances fail, and how can you keep it from happening to you? Drawing on cutting-edge research, Dr. Sandy Jap wrote Partnering with the Frenemy to answer these questions. Dr. Jap and Dr. Anne Coughlan will help you anticipate, prevent and mitigate the core causes of business relationship failure and learn how to take a more successful, long-lasting approach to partnership.

Dr. Sandy Jap

Sarah Beth Brown Endowed Professor of Marketing, Goizueta Business School

Emory University

Dr. Anne Coughlan

Polk Brothers Chair in Retailing and Professor of Marketing, Kellogg School of Management

Northwestern University

Why Direct Selling Matters: A Personal Story and Broader Observations

Hear from United States Senator Tim Scott (R-SC) as he discusses his personal experience with direct selling, support for the business model and the positive impact it has on his constituents. He will also discuss other policy developments that could impact direct selling as well as provide updates from Capitol Hill.

Senator Tim Scott

United States Senator

South Carolina

General Session 5 | 11:35 a.m. - 12:30 p.m.

The Amazon Effect

So much about the future is unclear, but one thing is not: direct selling’s number one competitor for customers going forward is online retailing. 24x7x365 service is the new standard being set by these giants, and direct sellers realize they must meet this challenge for consumers and their distributors alike. But how? The panel, representing direct selling expertise, traditional retail’s point of view, academic observations about changing consumer behavior and a technology provider’s ideas on how to support and assist the provision of these services. They will discuss what needs to happen to meet this new challenge, as well as practical ideas that can be implemented immediately.

Artemis Berry

Vice President, Member Engagement

National Retail Federation

Dan Chard

Chief Executive Officer


Dr. Victoria Crittenden

Professor of Marketing and Chair, Marketing Division and DSEF Board Member

Babson College

Doug Finnie

Chief Operating Officer, Chief Information Officer

Strategic Choice Partners, LLC

Alan Luce

Senior Managing Principal

Strategic Choice Partners, LLC


Registration is now open!