DSA Industry Research Committee Chair and Director, Customer and Field Insights
Jeff has a passion for helping brands make intelligent marketing decisions based on research and analytics. With over 20 years of experience in consumer insights for clients and suppliers, Dr. Kaufman joined Isagenix in 2013 as the company’s first insights professional. At Isagenix, marketing, sales, and product strategy benefit from insights that Jeff provides from primary research and analyses of consumer and business trends.
Jeff is the Chair of the DSA’s Industry Research Committee. Previously, Dr. Kaufman worked for Avery Office Products, ConAgra Foods, and Kraft Foods, and was awarded the prestigious Ogilvy award in Advertising Research in 2005. Dr. Kaufman earned his master’s and doctorate degrees in organizational psychology from the University of Michigan.