Global Consultant and Strategist

The Juice Plus+ Company, LLC

Gordon Hester is an entrepreneur and business strategist.  For 25 years, Gordon was the CEO for Roberti Enterprises.  Although Roberti Enterprises was a conglomerate of various companies, it was best known for building one of the largest global distributorships in the history of the Direct Selling Industry with sales in excess of $8 billion and a sales organization exceeding 100,000 distributors in over 25 countries.   During this period, he coached and trained thousands of entrepreneurs in North America, 15 European Member countries, Israel and Australia.  Today, Gordon does consulting for various direct selling companies although his primary focus is the Juice Plus Company.  He is also a member of the DSA Research Committee and speaks for the DSEF.

After retiring in April 2016, Gordon started his own global business consulting practice.  The focus of his consulting practice was B2B, primarily with startups and mid-sized global companies.  The scope of his consulting is very broad but always focused on problem solving, both in operations and sales.  In addition, Gordon works with young entrepreneurs in all areas of their business from ideation, through customer discovery and validation to building scalable businesses.  Much of that work is on business strategies and the development of systems and process necessary to advance momentum in their businesses. 

In 2018, Gordon launched a global technology business called Shapetech Solutions, LLC.   Shapetech Solutions is a boutique tech design and full-stack development firm with offices in both Sarasota, Florida and Nis, Serbia. Shapetech has an international team of business consultants, developers, and designers who are able to use both the global nature of the business and the wide range of experience and backgrounds to create affordable solutions for all clients. Shapetech is in the business of providing transformative solutions, and view technology as a tool that is used to shape the future of any company.  The Shapetech Team has over 40+ years of business experience and over 100+ years of tech experience. 

For the last four years, Gordon has been on the Advisory Council for the Entrepreneur Program at Wake Forest University.  He works closely with the director of this program, Dan Cohen.  Dan joined Wake Forest in 2015 after he founded and directed eLab–Cornell’s entrepreneurship accelerator program, which is hailed by Forbes Magazine as a major driver of Cornell’s ascent to a #4 national ranking in entrepreneurship.  Gordon works as a mentor for young entrepreneurs in this program.  In addition, he recently took a role to help expand the mentorship in this program. 

Gordon lives in Sarasota, Florida with his wife Jackie.  Their son Connor is a senior at Wake Forest University where he is studying Business Enterprise Management.  Their daughter Callie is a sophomore at Florida Southern and pursing a degree in Elementary Education.