2:45 p.m. - 3:45 p.m.

A Communications Game Changer: The Direct Selling SRC and the Future of Proactive and Reactive Reputation Management Strategies

Topic : Communications

The newly created Direct Selling Self-Regulatory Council (DS-SRC) represents a bold new, approach to self-regulation. This interactive session explores: how companies factor this new frame into their proactive and reactive reputation management initiatives and the program’s implications for every direct selling company communicator.

In addition to providing an overview of the DS-SRC, this session will explore the program’s implications for corporate and salesforce messaging as well as possible considerations corporate communications leaders must understand as they create their 2019 corporate communications programs.

Faculty will relay experiences from existing self-regulatory programs and provide a roadmap for navigating the challenges and opportunities that lay ahead.

Lindsay Bomar

Senior Communications Manager

AdvoCare International, LP

Brian Wommack

Senior Vice President, Communications

Council for Responsible Nutrition

Cindy Droog, APR

Head of Marketing, Amway North America

Amway North America

Peter Marinello

Vice President

Council of Better Business Bureaus

2:45 p.m. - 3:45 p.m.

Independent Contractor Status: Direct Selling’s Lynchpin Issue, and Where we Stand Amidst the Gig Economy Disruptors

Topic : Legal

Independent contractor status is vital to the direct selling industry. Recently several important legal decisions have challenged long-held standards. Hear about those settled and pending cases that will impact your company and salesforce. Legal experts provide updates on federal and state cases impacting the status of direct sellers as well as administrative actions that could affect the status of our salesforce.

Brent Kugler


Scheef & Stone, LLP

Jeremy Smuckler

Vice President General Counsel, Corporate and Global Markets

ACN, Inc.

Bernadette Chala

Senior Vice President, General Counsel

Arbonne International, LLC

Jeff Babener

Principal Attorney

Babener & Associates/SourceNet Group

2:45 p.m. - 3:45 p.m.

Seizing Our Competitive Advantage through Social Selling

Topic : Salesforce Development and Marketing

Social selling on Facebook, through Messenger, on Instagram and beyond: it’s here.  While social media platforms have evolved to accommodate what we do, few direct selling companies have kept pace with these new developments.  Field training programs that empower distributors to make the most of these programs are sparse.  An even smaller number of companies have developed social selling strategies that take advantage of social media environments’ most recent evolution.  Direct selling must seize the moment or risk squandering the future of this significant opportunity.  In this session, we will:

  • Examine the roll-out of social selling on Facebook and a range of additional platforms
  • Discuss why now is our “make or break” moment for ensuring that social media can live up to its promise for the direct selling channel
  • Explore what our companies must do to make sure that social selling is accepted by the technology platforms and consumers alike.

Scott Kramer

President and Chief Executive Officer


2:45 p.m. - 3:45 p.m.

Distributorships and Audit Red Flags: What they are, How to Spot them and Navigating the Audit Process

Topic : Tax

No one wants them, but audits are inevitable. Learn strategies from leading experts about preparation for potential audits, how to respond during an audit and how to manage the aftermath of an audit.

Al Bala

Chief Executive Officer and President

Mannatech, Inc.

Christine Martin

Sales Engineer


Eric Marchant

Vice President Compliance, Assistant General Counsel

LifeVantage Corporation

2:45 p.m. - 3:45 p.m.

Tech Innovation

Topic : Technology and Operations

Today’s independent contractors have more choices than ever before, and the allure of gig economy players’ flash-and-dash apps have required direct selling to raise the technology bar: whether you’re an Uber worker or user, you’re just one simple tap away from your next ride or job. For direct selling to compete in this new-normal, innovative technology platforms that empower your sellers and operations to be more nimble and automated must be front and center. This session will feature DSA award-winning tech innovations with significant impacts for their companies in areas including:

• Mobile technology
• Back office and business support
• Customer and sales support


Arturo Coto

Vice President, Technology & Support Services

Noonday Collection

Keith Bower

Information Technology Director

Scentsy, Inc.

Sebastian Leonardi

President & Chief Business Strategist

DSXgroup, LLC


Registration is now open!