Bank 2 Workshops
2:45 p.m. - 3:45 p.m.
A Communications Game Changer: The Direct Selling SRC and the Future of Proactive and Reactive Reputation Management Strategies
Topic : Communications
The newly created Direct Selling Self-Regulatory Council (DS-SRC) represents a bold new, approach to self-regulation. This interactive session explores: how companies factor this new frame into their proactive and reactive reputation management initiatives and the program’s implications for every direct selling company communicator.
In addition to providing an overview of the DS-SRC, this session will explore the program’s implications for corporate and salesforce messaging as well as possible considerations corporate communications leaders must understand as they create their 2019 corporate communications programs.
Faculty will relay experiences from existing self-regulatory programs and provide a roadmap for navigating the challenges and opportunities that lay ahead.
2:45 p.m. - 3:45 p.m.
Independent Contractor Status: Direct Selling’s Lynchpin Issue, and Where we Stand Amidst the Gig Economy Disruptors
Topic : Legal
Independent contractor status is vital to the direct selling industry. Recently several important legal decisions have challenged long-held standards. Hear about those settled and pending cases that will impact your company and salesforce. Legal experts provide updates on federal and state cases impacting the status of direct sellers as well as administrative actions that could affect the status of our salesforce.
2:45 p.m. - 3:45 p.m.
Distributorships and Audit Red Flags: What they are, How to Spot them and Navigating the Audit Process
Topic : Tax
No one wants them, but audits are inevitable. Learn strategies from leading experts about preparation for potential audits, how to respond during an audit and how to manage the aftermath of an audit.
2:45 p.m. - 3:45 p.m.
Tech Innovation
Topic : Technology and Operations
Today’s independent contractors have more choices than ever before, and the allure of gig economy players’ flash-and-dash apps have required direct selling to raise the technology bar: whether you’re an Uber worker or user, you’re just one simple tap away from your next ride or job. For direct selling to compete in this new-normal, innovative technology platforms that empower your sellers and operations to be more nimble and automated must be front and center. This session will feature DSA award-winning tech innovations with significant impacts for their companies in areas including:
• Mobile technology
• Back office and business support
• Customer and sales support
2:45 p.m. - 3:45 p.m.
Seizing Our Competitive Advantage through Social Selling
Topic : Salesforce Development and Marketing
Social selling on Facebook, through Messenger, on Instagram and beyond: it’s here. While social media platforms have evolved to accommodate what we do, few direct selling companies have kept pace with these new developments. Field training programs that empower distributors to make the most of these programs are sparse. An even smaller number of companies have developed social selling strategies that take advantage of social media environments’ most recent evolution. Direct selling must seize the moment or risk squandering the future of this significant opportunity. In this session, we will:
Scott Kramer
President and Chief Executive Officer
Multibrain