President & Chief Business Strategist
Mr. Leonardi is an accomplished senior executive, principal consultant and trusted advisor to start-ups and global companies focused in the health & wellness, personal care, fashion and technology markets. He is a recognized expert on omnichannel strategy, social commerce and leading innovative business & technology initiatives engineered to accelerate revenue and market share.
Sebastian has an outstanding record of capturing triple digit growth and has advised & implemented solutions for startups, private equity owned companies and multibillion dollar global conglomerates in North America and Europe. As president & chief business strategist of DSXgroup, Sebastian and his team partner with Consumer Brands (i.e., Nestle, Nautilus, Lego, Kellogg…), Direct Sales Companies (i.e., Ellie Kai, Pampered Chef, Univera..) and Technology Providers (i.e., Fujitsu, Baozun, RepStars, IMN…) to implement innovative channel and go-to-market strategies that drive competitive advantage and new market opportunities.
Prior to leading DSXgroup, Sebastian held multiple senior executive positions including: VP Worldwide Direct Selling & Multichannel Markets for a leading private equity-owned digital media company and SVP for a prominent management and technology consultancy where he led turnarounds and strategy for many of the fastest growing direct sales companies in the world. During his tenure, he engaged with over 60 domestic and multinational companies, achieved top-tier provider status and dominated market leadership in less than 2 years. Additionally, he expanded operations internationally and worked with leading companies in Spain, Italy, France, Austria and the UK. He exceeded new market revenue projections 533%, increased new customer acquisition 330% and user growth 20X.
Sebastian is a frequent speaker at industry events and corporate conventions; He is an architect of innovative word-of-mouth-driven channel strategies, pioneer of Gamification in the global direct sales market; founder of the Associate Network Commerce (ANC) model; and co-founder of the Social Marketing Automation (SMA) platform- implemented by multiple billion-dollar companies, adopted by thousands of users and launched in 45 countries in 25 languages. Sebastian is a Steering Committee Member for the AMA’s Executive Circle and Judge for Temple University’s Fox School of Business’ annual business plan competition.