So much about the future is unclear, but one thing is not: direct selling’s number one competitor for customers is online retailing. Obvious as this may seem, a more nuanced examination reveals the steady convergence of retail and direct selling to be a more nuanced dynamic requiring attention. This session will explore this dynamic, as well as the strategies direct sellers are employing to compete in the age of the same day delivery/24×7 availability/eCommerce/online instant gratification. Join as we build upon a conversation that began on the main stage of last year’s Fall Conference and discuss new strategies to be deployed in 2019.
