We all know them: those niggling questions that arise at 3:00 AM to rob us of sleep. Am I addressing the full customer experience? Are my sales resources equipping my distributors with the tools they need to succeed? Am I measuring marketing initiatives against meaningful KPIs? Do I even understand my consumer anymore? Today’s dynamic market has left all sales and marketing professionals – from functional area manager to c-suite leader – with these questions and more. Join this session to learn how Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) from leading direct selling companies have developed strategies for overcoming the challenges they’ve faced so you can put their experience to work for you and your company.
