Multichannel Management: Challenge or Success – What the Research Shows

Today, few companies can increase sales without both an online and an offline route to market. In this workshop, Dr. Sandy Jap will discuss what channel benefits customers seek from online and offline channel formats, how this applies to the millennial segment, and the challenges associated with getting your organization ready for a multichannel world. Learn how multichannel strategies impact your independent contractor’s economic performance in terms of annual income, profits and sales and what types of organizational support contribute to economic performance and satisfaction.