A Communications Game Changer: The Direct Selling SRC and the Future of Proactive and Reactive Reputation Management Strategies

The newly created Direct Selling Self-Regulatory Council (DS-SRC) represents a bold new, approach to self-regulation. This interactive session explores: how companies factor this new frame into their proactive and reactive reputation management initiatives and the program’s implications for every direct selling company communicator.

In addition to providing an overview of the DS-SRC, this session will explore the program’s implications for corporate and salesforce messaging as well as possible considerations corporate communications leaders must understand as they create their 2019 corporate communications programs.

Faculty will relay experiences from existing self-regulatory programs and provide a roadmap for navigating the challenges and opportunities that lay ahead.