Senior Director, Business Ethics

AdvoCare International

Dick Laurin is the Senior Director of Business Ethics at AdvoCare, bringing his 30 years of experience in law and direct sales to the Plano-based health and wellness company.  Dick and his department focus on maintaining the integrity of the company by liaising with the more than 600,000 Independent Distributors.  In close collaboration with the rest of the AdvoCare legal team, Dick works on Distributor investigations, development of best practices and evaluations and modification of policies, as well as serving as the business ethics contact for the Direct Selling Association.  Dick has given presentations and conducted trainings across the country on business ethics best practices. Before joining AdvoCare, Dick served as the Senior Director of Compliance at Mannatech and has held several key legal positions at Dallas-area law firms with an expertise in litigation. Dick received two bachelor’s degrees and his Juris Doctorate from Southern Methodist University.  He has two grown children and lives with his wife, Maryjane, in Dallas.