Social selling on Facebook, through Messenger, on Instagram and beyond: it’s here. While social media platforms have evolved to accommodate what we do, few direct selling companies have kept pace with these new developments. Field training programs that empower distributors to make the most of these programs are sparse. An even smaller number of companies have developed social selling strategies that take advantage of social media environments’ most recent evolution. Direct selling must seize the moment or risk squandering the future of this significant opportunity. In this session, we will:
- Examine the roll-out of social selling on Facebook and a range of additional platforms
- Discuss why now is our “make or break” moment for ensuring that social media can live up to its promise for the direct selling channel
- Explore what our companies must do to make sure that social selling is accepted by the technology platforms and consumers alike.