Building a Compliance Culture: New Strategies to Make Compliance Your Competitive Advantage

Direct selling’s personal touch – one made directly from distributor to consumer – is unique among the array of touchpoints in any go-to-market strategy. While one-to-one contact from the millions of direct sellers to individual consumers is direct selling’s greatest advantage, it also poses our greatest vulnerability: our brands’ touchpoints are more out of management’s reach than ever before. Companies can build a compliance oriented culture with a strategic balance of education, enforcement and encouragement. This session will explore how, in a world where compliance is vital to your reputation, companies can engage and empower their field to get ahead while doing the right thing.