Director and Senior Counsel, Sales and Marketing
New Avon LLC
Thomas Cohn is Director and Senior Counsel, Sales & Marketing at New Avon LLC, a $1 billion private equity-backed North American carve-out from Avon Products, Inc. A member of the Personal Care Products Council, the Company sells a variety of cosmetics and beauty products, jewelry, fashion and home products through a direct sales model. New Avon LLC is a stand-alone, private company, building on the heritage of Avon Products. Mr. Cohn provides legal advice regarding marketing, advertising and claims substantiation; promotions, sweepstakes and contests; sales, merchandising and pricing. In addition, he works closely with marketing colleagues and is responsible for claim substantiation and challenges, product labeling review, promotions/sweepstakes/contests, contract drafting and advertising review, including TV, print, brochure, online/digital marketing and social media. He also advises on product innovation, pricing and other merchandising matters, as well as ensuring compliance with regulatory requirements, including the FTC, FDA and other federal and state regulatory agencies. Mr. Cohn also provides legal support in the area of intellectual property, including managing trademarks, such as clearance, prosecution, registration, portfolio management, as well as licensing for the product lines and advising on day-to-day trademark matters, domain names, copyrights, rights of publicity, and patents, as needed. He also works with the sales and commercial teams, including advising on regulatory issues, such as FTC/state law compliance regarding multi-level marketing, earnings opportunity, and incentive programs. As General Counsel of Atlantic Coast Brands, a direct response cosmetics company, Mr. Cohn handled all legal matters, including new product development, advertising, marketing and promotions, intellectual property, litigation, business partnerships and regulatory compliance. As Deputy General Counsel, Regulatory at NBTY, a leading global vertically integrated manufacturer, marketer and distributor of nutritional supplements worldwide, under many Company and third party brands with over 22,000 products, Mr. Cohn coordinated all local, state, federal and international regulatory compliance. After leaving FTC, Mr. Cohn served as of counsel at Venable LLP, where he counseled companies on federal and state consumer protection regulatory compliance and represented them in FTC and state AG investigations and law enforcement actions. As Director and Assistant Director of FTC’s Northeast Region, Mr. Cohn managed antitrust and consumer protection investigations and law enforcement actions, and local and regional outreach efforts to educate consumers, businesses, and law enforcement agencies on fraud identification and avoidance, and how to comply with antitrust and consumer protection laws enforced by FTC. Mr. Cohn also served the FTC as Counselor to the BCP Director and Senior Attorney in the Division of Marketing Practices. Mr. Cohn is admitted to practice in New Jersey, New York and Massachusetts and graduated from Yale College and Boston University School of Law. He is co-chair of the New York State Bar’s Cosmetics Law Committee and past chair and member of the New York City Bar’s Consumer Affairs Committee.