How To Use the Market: Tapping in to Local and Budget-Friendly Options

Convention and visitors bureaus (CVBs) matter to the meeting planners and event professionals at DSA member companies.  These organizations are the source of creative ideas, local connections and budget-friendly solutions that make any meeting a great success.

In this rapid-fire session, several CVBs will go beyond the typical sales pitch to provide specific examples of the added value that made them a true partner to an event that was a newcomer in their city.

Participants will hear how CVBs have:

  • Shopped a new meeting to introduce it and its potential ROI to the local business and hospitality community
  • Sourced local entertainment, personnel and more to provide meeting planners with a positive experience in their market
  • Provided the insight that helped meeting planners get the most out of a city’s unique offerings.