Join DSA Industry Research Committee members as they present key findings from two new studies: DSA’s 2018 National Salesforce Study and Evolving Marketplace Study on Salesforce Development. This new research will provide you with actionable insights into the following:
- The Socioeconomic Environment: Recap of external trends that compete with direct selling
- Salesforce Demographics: Better understand who direct sellers are today and how they’ve changed since the last salesforce study in 2016
- The 3 life stages of an independent representative:
- Enrollment: Improve your company recruitment messaging during a time of full employment to compete for sellers in the gig economy
- Selling and Sponsoring: Better understand what motivates representatives to join and stay involved in direct selling and how you can tailor your distributor programs to meet the specific needs of the salesforce
- Renewal: Focus on metrics and programs that drive retention
- Segmentation – A Sneak Preview
- Key takeaways & insights