Our Competitive Advantage

In 2017, some 18.6 million people were involved in direct selling in some capacity. Of that 5.6 million are full- or part-time business builders. Yes, times they are a-changing, but one thing is clear: smart entrepreneurs and businesspeople are embracing our direct selling model as the go-to pathway for success. In the words of Roger Barnet (Shaklee), we offer everyone the opportunity to engage in a noble profession – we inspire, empower, educate and encourage people so that they can achieve their full human potential. We face unprecedented disruption from online retailers and emerging gig economy players, which is why we must do what we do best: empower our people with the greatest competitive advantages and the latest automation and technology innovations to ensure their success as America’s Original Entrepreneurs.