Direct selling’s greatest competitive challenges no longer originate from within our community. The emergence of technology-laden, cash infused gig economy players is a new breed of competitor unlike any we’ve ever before seen. As marketing and sales channels converge in new ways, companies are rethinking who they are and how they operate from the ground up. In this session, Darren Jensen, Chief Executive Officer, LifeVantage will share how he and his team are addressing the convergence of channels to create the next generation direct selling enterprise. In addition to exploring new thinking for ensuring distributors’ early wins, increasing average market basket size and ensuring increasingly regularized purchases, this session will new strategies for developing distributor leadership, driving increased engagement and maintaining long-term loyalty.
