Communications

DSA is moving the bar for an ethical marketplace in the industry. Beginning in 2019, Working with Council of Better Business Bureaus, the Direct Selling Self-Regulatory Council will serve as a third party self-regulation body for all direct selling companies. Key tenets of the program will be application of standards in the areas of income representations and product claims made by companies and their salespeople regardless of DSA membership. Key executives responsible for developing and implementing this program will speak to the structure, standards and approach to become a premier self-regulatory body.

Expanding on his main stage general session presentation, Mike Walsh will help participants find new ways to compete against the market disruptors and reimagine their roles and reinvent the way they make decisions.  Participants will have their questions answered by a leading Fortune 5000 consultant with an expertise in charting company strategies for redesigning their approaches and ensuring they are primed to thrive in today’s highly dynamic market.

The newly created Direct Selling Self-Regulatory Council (DS-SRC) represents a bold new, approach to self-regulation. This interactive session explores: how companies factor this new frame into their proactive and reactive reputation management initiatives and the program’s implications for every direct selling company communicator.

In addition to providing an overview of the DS-SRC, this session will explore the program’s implications for corporate and salesforce messaging as well as possible considerations corporate communications leaders must understand as they create their 2019 corporate communications programs.

Faculty will relay experiences from existing self-regulatory programs and provide a roadmap for navigating the challenges and opportunities that lay ahead.

We all know them: those niggling questions that arise at 3:00 AM to rob us of sleep.  Am I addressing the full customer experience?  Are my sales resources equipping my distributors with the tools they need to succeed?  Am I measuring marketing initiatives against meaningful KPIs? Do I even understand my consumer anymore?  Today’s dynamic market has left all sales and marketing professionals – from functional area manager to c-suite leader – with these questions and more.  Join this session to learn how Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) from leading direct selling companies have developed strategies for overcoming the challenges they’ve faced so you can put their experience to work for you and your company.