Emily Trainor

Ms. Trainor is a strategic analyst and operational efficiency specialist with 12+ years of direct selling experience.  She spent the first 8 years of her direct selling career as a corporate employee for one of the top 100 largest global direct selling companies before transitioning to lead the strategic sales and operational launches of two direct selling start-ups over the next three years.

Some of the highlights of her career as a corporate employee were co-authoring and managing the successful rollout of the evolved Integrated Compensation Plan for Take Shape For Life (now OPTAVIA). Another highlight was assisting with the acquisition, purchase and transition of Lulu Avenue. This effort was highlighted both internally with the conversion of staff, operations, and inventory, as well as externally for the field in terms of communicating and teaching new business rules, compensation plan, and branding.

After the launch of the two start-ups as a corporate employee, Ms. Trainor decided to move into consulting where she now leverages her extensive skill set and experience to assist companies of all sizes. She enjoys sharing her knowledge in the areas of inventory management, support systems, compensation plans, recognition, incentives, project planning/ management, and process documentation with companies looking to create efficiencies and develop solutions.

John Villafranco

A member of the firm’s Executive Committee, John Villafranco provides litigation and counseling services, with a focus on advertising law matters and consumer protection. John is highly respected for consistently delivering comprehensive legal counsel that emphasizes risk analysis and sound business practices for corporations involved in advertising and marketing. On the regulatory side, clients tell the U.S. Legal 500 that John is “arguably the best advertising lawyer in the U.S.” and “consistently provides good advice and service.”

John’s litigation experience includes consumer class action defense in state and federal court, and Lanham Act litigation involving Internet, telecommunications, fast food, dietary supplement and consumer product companies. Among John’s clients are technology service providers, wireless advertisers, cloud-based software companies, international and domestic telecommunication companies, major retailers and direct marketers, as well as manufacturers of dietary supplements, degradable plastics, automobiles, tires, fuel and engine oils, home appliances and other consumer products.

In addition, John represents clients in advertising substantiation proceedings and investigations conducted by the Federal Trade Commission (FTC) and state attorneys general. Named Washington, D.C.’s Advertising “Lawyer of the Year” by Best Lawyers® in 2011, clients applaud John’s practical advice, telling Chambers that he “knows the FTC and the law better than anyone.”  John also represents challengers and advertisers before the National Advertising Division (NAD) of the Council of Better Business Bureaus and the National Advertising Review Board (NARB). Moreover, he counsels clients regarding issues involving privacy, data security, electronic commerce, dietary supplement labeling, promotion and marketing, fair credit reporting, multi-level marketing, debt collection practices, truth-in-lending, health and safety claims, environmental marketing and standard certification.

John is considered an authority on a range of issues involving consumer protection law. He serves as editor-in-chief of the American Bar Association (ABA) Consumer Protection Law Developments treatise; was editorial chair on a year-long project that culminated in a report entitled “Self-Regulation of Advertising in the United States:  An Assessment of the National Advertising Division” (Apr. 2015); is an author and featured columnist on advertising law issues; and is a frequent speaker at ABA and FTC programs and other advertising law seminars. Notably, John has conducted advertising law workshops for many corporations, including Sprint, AOL, 3M, Whirlpool, Burger King, BellSouth, R.J. Reynolds, XO Communications, Michelin, Bissell and Iovate Health Sciences, among others. In addition, he chaired the 2007 and 2009 ABA Conferences on Consumer Protection, as well as the 2011 and 2012 ABA Antitrust Section Spring Meeting.


Mike Walsh

Mike is the CEO of Tomorrow, a global consultancy on designing companies for the 21st century. He advises leaders on how to thrive in the current era of disruptive technological change. Mike’s bestselling books include ‘Futuretainment’ and ‘The Dictionary of Dangerous Ideas’. Each week he interviews provocative thinkers, innovators and troublemakers on his weekly podcast, ‘Between Worlds’. A true nomad, Mike travels over 300 days a year worldwide, researching trends, collecting innovation case studies and presenting on the future of business.

Mike has been a pioneer in the digital space since the 1990s, running both successful start-up ventures as well as holding senior leadership positions in established media organizations. With a background in corporate law and management consulting, he began his career at XT3, a spin out from McKinsey and one of the first digital consulting firms created to help major companies embrace the embryonic Web. During the first dotcom boom, Mike launched the technology publishing group internet.com in Australia, which went on to become the leading local technology news and events platform in the country.

He also founded and ran Jupiter Research in the Asia Pacific, one of the first research agencies to track the early adoption of e-commerce and digital business models by online consumers. During this period, he was recognized as one of Australia’s “Top 30 Entrepreneurs Under 30.”

After his experiences in the Web space, Mike spent five years in senior strategy roles at News Corporation where he helped shape the digital strategy for both their Australian newspaper and Asian TV divisions. Directly engaged by the CEO of Star TV to provide the company with a digital roadmap for their operations, he began his in-depth research into the fast growth markets of Asia.

While in Hong Kong and inspired by the dramatic changes taking place in China and India, Mike founded his latest venture, Tomorrow – an innovation research lab focused on emerging technology and disruptive consumer behavior. Always in demand for his fresh insights and practical future-focused strategies, Mike has advised the CEOs and senior management teams at multinational companies including: the BBC, Fujifilm, Richemont, MSN, Star TV, Televisa, Philips, and HSBC.

In addition to his corporate profile, Mike is a published photographer and supporter of the Arts. His photographic images from his travels around the world helped his book, FUTURETAINMENT, win an Art Director’s Club award in NYC. He has also served on the Director’s Circle at the Australian Museum of Contemporary Art.

As a global nomad and consumer trend scout, Mike does live research, in the trenches, with big corporations and entrepreneurs all over the world bringing a truly global perspective to every event.

John Webb

John Webb, Senior Legal Counsel for Policy, Advocacy and Compliance for the Direct Selling Association, works on a variety of legal issues, business ethics, and state and federal legislative and regulatory matters. Prior to joining DSA, he served on the leadership team of a successful congressional campaign and then served as a professional staffer for a congressman in Washington, DC as an advisor, identifying and coordinating legislative initiatives and managing committee activities.  Webb is a graduate of the University of North Alabama with a degree in Business Management. After college, he served on active duty with the 101st Airborne Division and then spent more than 10 years in the reserves, including as a member of the 11th Special Forces Group (Airborne). Webb holds a Juris Doctor degree from the Regent University School of Law and is a member of the District of Columbia and U.S. Supreme Court Bars.

Travis Wilson

Travis Wilson is the Co-CEO of Noonday Collection, a socially conscious, direct sales fashion company. Noonday works with artisan business partners in fourteen countries, including Guatemala, India, Peru, Ethiopia, and Uganda, to create on-trend products that delight US consumers and empower over 4,500 artisans across the globe. 

Under Travis’ leadership, Noonday Collection has grown from a boot-strapped startup working out of a spare bedroom, to become the largest fair-trade artisan accessories company in the world.  Travis and Noonday Collection have been recognized both locally and nationally. In 2015, Noonday Collection was named the fastest-growing company in Austin, Texas by the Austin Business Journal and the 45th fastest growing company in the United States by Inc. Magazine.  In 2017, Travis was honored as an EY Entrepreneur of the Year. Currently, Travis is a member of Entrepreneurs’ Organization and serves on the board of Young Presidents’ Organization.

Travis received bachelor’s degrees in Finance and Public Policy from Southern Methodist University and holds an MBA from the Wharton School at the University of Pennsylvania. He resides in Austin, Texas with his wife and three children.

Brian Wommack

Brian Wommack is responsible for overseeing the development and execution of the association’s overall strategic communications efforts.

Mr. Wommack has 20+ years of experience helping organizations and brands see around corners and solve problems—or seize opportunities—at the intersection of communications, public policy and law. Providing services as a lawyer, lobbyist or communications strategist—and in hybrid roles drawing from each of these disciplines—Mr. Wommack is a versatile and full-service counselor.

He has helped clients across a variety of industries weather the dot-com collapse, the 9/11 terrorist attacks, the Enron meltdown, the great recession and numerous corporate, governmental and political scandals. He has also coached clients to position themselves more effectively, to communicate more clearly, and to find and activate like-minded allies to support shared goals.

Brian has clerked for a federal court judge, worked for leaders in both chambers of the U.S. Congress, and practiced at two prominent international law firms, a nationally recognized lobbying group and one of the world’s leading global communications consultancies. He most recently led the strategic communications practice of integrated law firm Cameron LLP.

Monica Wood

Monica Wood is currently the Vice President, Global Consumer and Member Insights for Herbalife.  She is responsible for building an insights function from the ground up, creating best in class practices globally and is responsible for all surveys and insights work conducted within the company.

Prior to joining Herbalife, Monica was president of the Market Research Council and also the President of Monica Wood and Associates where she partnered with leading pharmaceutical and CPG clients to develop outstanding solutions and actionable, insightful research deliverables.  

Prior to that, Monica was Vice President Global Marketing Services at Novartis. She was responsible for all global interactive marketing activity, media spending analytics, syndicated and custom market research for Novartis Consumer Health.