Wednesday, November 14th
11:00 a.m. - Noon
Update of Actions by the Federal Trade Commission
Topic : Legal
Legal experts discuss recent trends by the Federal Trade Commission and their impact on direct selling companies, including recent enforcement actions and the January 2018 Business Guidance concerning Multi-Level Marketing Companies. Panelists will also share their thoughts on the newly installed FTC Commissioners and any changes companies may see in their business by the new Commission.
11:00 a.m. - Noon
Sleepless Nights in the Era of Disruption, and Finding Answers to Help Us Rest Easy: A Panel of CMOs and CSOs
Topic : Marketing
We all know them: those niggling questions that arise at 3:00 AM to rob us of sleep. Am I addressing the full customer experience? Are my sales resources equipping my distributors with the tools they need to succeed? Am I measuring marketing initiatives against meaningful KPIs? Do I even understand my consumer anymore? Today’s dynamic market has left all sales and marketing professionals – from functional area manager to c-suite leader – with these questions and more. Join this session to learn how Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) from leading direct selling companies have developed strategies for overcoming the challenges they’ve faced so you can put their experience to work for you and your company.
11:00 a.m. - Noon
A View from the IRS
Topic : Tax
Hear from a career IRS leader within the Small Business/Self-Employed Division about issues of concern to your individual direct sellers. Equip your salesforce with
the tools that ensure they comply with the labyrinth of rules and regulations faced by all small businesses: good record keeping techniques, how to respond to inquiries
and audits and avoiding mistakes.The latest on Schedule C filings including office-in-the-home deductions, record keeping, business deductions, retirement incentives, recent SBSE activities that are helping small business owners and providing you with valuable information for your company and its salesforce.
11:00 a.m. - Noon
The Biggest Challenges Facing IT Leaders Today
Topic : Technology and Operations
Driven mostly by digitization, new technologies and rapidly increasing data volumes, modern IT professionals face a growing set of challenges. Gone are the days of merely keeping the lights on and updating operating systems. Scaling and keeping pace with today’s dynamic market remains a challenge: the speed of tech advancements is running at an exponentially increasing rate making it possible that today’s next-generation technology could be obsolete before it’s even deployed. The most successful CIOs recognize that modern IT departments must deliver business value and drive innovation, and that genuinely strategic IT deployed to carry out a business strategy is the backbone of any successful business. Join this session to explore the biggest challenges facing IT departments today including:
• Using data for your competitive advantage
• Enabling consistent innovation
• Balancing security with accessibility
• Finding appropriate talent
• Merging old and new
